Apple wants to be the company of choice for people who care about security and privacy. The iPhone maker has clearly expressed its intentions since deploying its updated iOS 13 operating system, which offers a host of new features that hit rivals Facebook and Google directly.
For example, in Apple’s iOS 13, VoIP applications can not run in the background when they are not in use. You can not track your data without your knowledge.
Today, Apple has announced another initiative to lure people into its ecosystem and select it on Google and Facebook. The company has updated its privacy site in the same way as its product pages.
The visual and easy-to-read section of the Apple site does not contain a new strategy. However, IOS 13 has already been enhanced with numerous security and privacy features, such as: For example, the connection to Apple and the ability to control whether applications can follow you.
The updated website also gives the company the status of a business for anyone interested in how their data is used.
The text is very thick: “Privacy is a fundamental human right, and Apple is one of our core values - your devices are important to many areas of your life, and what you share about those experiences and with whom you share them should be your responsibility ”
Apple also offers white papers that give tech-savvy users the opportunity to engage in depth with their privacy and security strategy. Covered services include the Safari web browser, FaceID services, and localization.
As the number of violations increases and people become aware of the amount of data collected by companies such as Google and Facebook, privacy is an important differentiator.
So far, Apple has managed to build a reputation in the region despite a series of security incidents and fierce criticism of iOS 13 errors and issues. The company does not hesitate any more to call its rivals: they even placed posters. with the words, “What’s on your iPhone? Stay on your iPhone.”
Recently, Apple has even managed to reverse the Siri scandal by incorporating key new security and privacy features that give users more control in iOS 13.2.
Could the move from Apple trigger a significant change in the industry? It’s important to know that Apple’s business model is different from many others.
“While Google and Facebook generate a significant portion of their advertising revenue (which violates privacy), Apple earns more money selling hardware,” said security researcher Sean Wright, adding: “Change in some other companies, like Google Pixel devices and the Facebook webcam. “
However, this increases the stakes between competing companies. Jake Moore, a cybersecurity expert at ESET,
says, If Apple updates a policy or even drastically changes a company, it usually does not take long for other influential companies to do the same and make similar adjustments.
“In its history, Apple has not experienced a major privacy scandal that has bolstered customer confidence and will fuel this already positive alliance.”
And compared to other big companies, according to John Opdenakker, a responsible hacker, Apple seems to be the company that takes privacy seriously. “I think it’s a smart strategy as more and more users worry about their online privacy,” he said.
Apple certainly plays his hand of privacy and often. Who knows, this decision could lead some Android users to buy an iPhone due to a number of important issues related to Google Play Store apps.
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