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Apple Issues New Blow To Facebook And Google With This Bold Privacy Move

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Apple wants to be the company of choice for people who care about security and privacy. The iPhone maker has clearly expressed its intentions since deploying its updated iOS 13 operating system, which offers a host of new features that hit rivals Facebook and Google directly.

For example, in Apple’s iOS 13, VoIP applications can not run in the background when they are not in use. You can not track your data without your knowledge.

Today, Apple has announced another initiative to lure people into its ecosystem and select it on Google and Facebook. The company has updated its privacy site in the same way as its product pages.

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The visual and easy-to-read section of the Apple site does not contain a new strategy. However, IOS 13 has already been enhanced with numerous security and privacy features, such as: For example, the connection to Apple and the ability to control whether applications can follow you.

The updated website also gives the company the status of a business for anyone interested in how their data is used.

The text is very thick: “Privacy is a fundamental human right, and Apple is one of our core values ​​- your devices are important to many areas of your life, and what you share about those experiences and with whom you share them should be your responsibility ”

Apple also offers white papers that give tech-savvy users the opportunity to engage in depth with their privacy and security strategy. Covered services include the Safari web browser, FaceID services, and localization.

As the number of violations increases and people become aware of the amount of data collected by companies such as Google and Facebook, privacy is an important differentiator.

So far, Apple has managed to build a reputation in the region despite a series of security incidents and fierce criticism of iOS 13 errors and issues. The company does not hesitate any more to call its rivals: they even placed posters. with the words, “What’s on your iPhone? Stay on your iPhone.”

Recently, Apple has even managed to reverse the Siri scandal by incorporating key new security and privacy features that give users more control in iOS 13.2.

Could the move from Apple trigger a significant change in the industry? It’s important to know that Apple’s business model is different from many others.

“While Google and Facebook generate a significant portion of their advertising revenue (which violates privacy), Apple earns more money selling hardware,” said security researcher Sean Wright, adding: “Change in some other companies, like Google Pixel devices and the Facebook webcam. “

However, this increases the stakes between competing companies. Jake Moore, a cybersecurity expert at ESET,

says, If Apple updates a policy or even drastically changes a company, it usually does not take long for other influential companies to do the same and make similar adjustments.

In its history, Apple has not experienced a major privacy scandal that has bolstered customer confidence and will fuel this already positive alliance.”

And compared to other big companies, according to John Opdenakker, a responsible hacker, Apple seems to be the company that takes privacy seriously. “I think it’s a smart strategy as more and more users worry about their online privacy,” he said.

Apple certainly plays his hand of privacy and often. Who knows, this decision could lead some Android users to buy an iPhone due to a number of important issues related to Google Play Store apps.

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The Justice Department will reportedly investigate Google’s Fitbit acquisition

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Reportedly, the US Department of Justice will review Google’s acquisition of wearable device company Fitbit in November and investigate possible concerns about detailed user data that Fitbit would provide to Google.

The New York Post reports that both the Justice Department and the Federal Trade Commission, both of whom could investigate the merger, were worried about the merger. However, the Ministry of Justice has already launched an important antitrust investigation against Google and requested documents from the company in September. The agency also announced a comprehensive survey of major technology companies focused on research, social media and some retail services. The FTC was given the power to investigate Facebook and Amazon.

Reuters also confirmed that the Ministry of Justice will take the lead in an investigation.

Numerous privacy and consumer rights groups have asked the government to stop Google’s acquisition of Fitbit. The deal could help Google compete with Apple in the portable computer market. Unlike Apple, however, Google’s core business includes targeted advertising, data mining and services that manage much of our digital life. Purchasing a popular fitness tracking device will expand the data store.

And the antitrust director of the Justice Department Makan Delrahim suggested that data protection concerns could play a role in any investigation. “It would be a serious mistake to believe that privacy issues can never play a role in the cartel analysis,” Delrahim said at a November conference shortly after the acquisition. “Without competition, a dominant company can more easily reduce quality, for example by reducing privacy without losing a significant number of users.”

Google has been authorized to purchase many other companies over the past two decades, although some restrictions have been added. As public criticisms of technological monopolies have increased, the result of this Fitbit review may indicate how seriously the Justice Department actually limits the power of large technology companies – and unlike a larger review, you don’t have to worry about undoing the mergers I already have closed. You may want to delete your Fitbit data just in case.

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Apple’s most expensive Pro Display XDR requires a special, Apple-made cloth to clean it

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The latest top-of-the-range Apple display, the XDR Pro Display, is now available. And it’s not cheap, starting at $ 4,999 with an opaque “nano-texture” update for just $ 1,000. However, if you buy this nano-texture update and you never have a spot of dust on it, you shouldn’t think about cleaning it with a little water and a microfibre cloth. Instead, an Apple support document states that it is necessary to clean this nano-texture glass only with a special “dry polishing cloth” supplied with the display and nothing else (via MacRumors).

Apple has not yet explained why the owners of an XDR Pro Display with nanotexture should use a special cloth for another screen cleaner (we asked for it), but it is probably because of how the display is made. “Nano-texture” glass is Apple’s term for its non-reflective matte texture option. According to Apple, the nanoscale nanostructure is etched onto the glass to maintain the contrast on the display despite the matte finish. For some reason, the nanotess is so delicate that it should only be cleaned with a special cloth.

If you lose this polishing cloth, you can’t go directly to Amazon or go to an Apple store and buy a new one – you’ll need to contact the Apple Support Department for a replacement. We asked Apple how much an exchange could cost.

And if you’re worried, Apple has also given specific instructions on how to clean the polishing cloth: hand wash it with dishwashing liquid and water, rinse it and leave it to “air dry” for at least 24 hours. I am sincerely surprised that any detergent will work for the cloth.

The special apple cleaning cloth can be annoying, but at least an apple cleaning cloth is included. You’ll need other essential accessories like a stand (Apple costs $ 999, or you can choose the VESA adapter for $ 199) or a webcam (like the Logitech 4K magnetic webcam for $ 199.99 specially designed for the monitor) pays 4,999 extra dollars included in the basic display.

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Google is under federal investigation for labor practices

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Google is currently under investigation by the US National Labor Relations Board, CNBC reported Monday.

The investigation follows the recent layoffs of four former Google employees named Laurence Berland, Paul Duke, Rebecca Rivers and Sophie Waldman. The four former employees were involved in internal activism during their stay at Google and encouraged their colleagues to protest issues such as the company’s plan to create a censored version of its search engine in China, or submit bids for contracts with the Ministry of Defense. If it is determined that Google has fired these employees because of their activism, this could be a violation of federal labor law.

The four employees filed an indictment with the NLRB on December 5 for unfair labor practices. Google has already been investigated by the NLRB, including a recent survey that ended just two months ago. In this September comparison with the agency, Google promised that, among other things, it would give its employees the opportunity to form unions and talk to the press. The December announcement blames Google for violating the terms of this settlement.

According to CNBC, the NLRB’s investigation will focus on whether Google has violated labor laws by firing these activists and whether it has prevented its employees from forming a union. When employees file an indictment with the NLRB, the Agency must initiate an investigation to determine whether to take formal action and file its own complaint. Oakland agency staff will lead the investigation, which is expected to last 90 days.

At The Verge’s request to comment, Google responded with the same statement it has used since the layoffs:

We fired four people who deliberately and repeatedly violated our long-standing privacy policy, including the systematic access and distribution of documents and the work of other employees. No one was fired for expressing concerns or discussing the company’s activities.

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